AdForum
Peter Ignazi
Peter Ignazi
Chief Creative Officer at Cossette, Toronto
Toronto, Canada
Modifier
Voir toutes les créations
TitreSickKids VS - #10YearChallenge
Agence
Campagne SickKids VS - #10YearChallenge
Annonceur SickKids Foundation
Marque SickKids Foundation
Mise en ligneSeptembre 2019
Secteur d'activité Hôpitaux & Cliniques
Synopsis Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Type de média Médias sociaux
Longueur
Agence Média
Global Chief Creative Officer
Directeur de création
Global Chief Creative Officer
Directeur de création
Directeur artistique
Concepteur / rédacteur
Producteur
Directeur de clientèle
Senior Vice-President Strategy
Directeur des Stratégies
Production
SVP Strategy Director
Senior Art Director
Group Account Director
VP, Business Lead
VP, Brand Strategy & Communications
Director of Integrated Brand Marketing
Marketing Manager
Marketing Manager
Associate Director
PR Director

Personnes liées à cette réalisation

Vous pourriez aimer...

En vue

Ariel Soto

Vice President & Chief Creative Officer
Mexico, Mexique
BBDO Mexico

Ariel Soto is a 16-year experience creative. Actually he’s VP &...

Cathrine Jansson-Boyd

freelance
Cambridge, Royaume-Uni
Consumer Psychologist

Dr Cathrine Jansson-Boyd is a Reader at Anglia Ruskin University,...

Tom Francesconi

Creative Director
Boston, Etats-Unis
GUT, Miami

Tom Francesconi has 10+ years experience helping shape, brand, an...

Adrian Rossi

Executive Creative Director
London, Royaume-Uni
AMV BBDO

Adrian started at Saatchi and Saatchi before moving to BBH where...

Charlotte Hugh

Senior Creative
LONDON, Royaume-Uni
Digitas

Creative, writer, entrepreneur. I’m currently a senior creative f...

Alok Gadkar

Executive Creative Director & General Manager
Dubai, Emirats Arabes Unis
The Classic Partnership Advertising, Dubai

Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...

Mike Rovner

VP, Group Creative Director
Greater New York City Area, Etats-Unis
Known

I find it hard to be serious for very long. So I’ll be brief. I t...

Álvaro Rodrigues

Chief Executive Officer, Chief Creative Officer
São Paulo, Brésil
Fullpack Comunicação

Experienced and awarded Chief Creative Officer with a demonstrate...
VOIR PLUS DE TALENTS

Créez votre profil talent sur AdForum

Commencez