OBHS - "#BlackedOutHistory"

DDB Canada

DDB Canada Toronto, Canada

Awards

3585

Cette création fait partie de la Collection Act Responsible

Marque: OBHS
Pays: Canada

Annonceur: Ontario Black History Society

Titre	#BlackedOutHistory
Agence	DDB Canada
Campagne	#BlackedOutHistory
Annonceur	Ontario Black History Society
Marque	OBHS
Mise en ligne	Novembre 2021
Secteur d'activité	Lutte contre l'exclusion et la discrimination
Synopsis	Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.Of the 255 pages, only 13 remained.Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.
Philosophie	To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. To launch the campaign, copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. The packages included recommendations for curriculum reforms and a CTA driving online, where we rallied support around the hashtag #BlackedOutHistory. The book became a symbol of protest, used by members of parliament to pressure the government to change the curriculum.
Problème	How do you show how little Black History is taught? You get rid of everything else. Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.
Résultat	The campaign was a hit, with 5.6 million impressions online and a feature on the front page of Canada’s national newspaper. It also sparked policy change discussions, forced the textbook makers to take action, and led to teachers rethinking how they educate their students.
Type de média	Etude de cas
Longueur	116 seconds
Music Prod Company	Vapor Music Group
Directeur Général	Megan Hardisty
Responsable de la stratégie	Graham Candy
Business Director	Laura Rodriguez
Responsable de budget agence	Alexa Prest
Global Chief Creative Officer	Ari Weiss
Directeur de la création	Craig Ferguson
Directeur de la création	Erin Kawalecki
Directeur de création associé	Allie Keith
Directeur de création associé	Dan Szczepanek
Concepteur / rédacteur	Dan Szczepanek
Concepteur / rédacteur	Rebecca Skinulis
Directeur artistique	Allie Keith
Directeur artistique	Mariam Alqasim
Infographiste	Allie Keith
Producteur, agence	Vivian Poon
Maison de production	Alfredo Films
Director/Executive Producer	Alexander Henry
Producteur exécutif	Holly Rowden
Post production	Sauce Digital
Executive Post Producer	Alexander Henry
Executive Post Producer	Holly Rowden
Monteur	Shivam Pandya
Monteur	Nick Brooks
Producteur musical	Lindsey Bates
Directeur de création musicale	Ted Rosnick