Miller Lite - "Beer "

Alma

Alma Coconut Grove, Etats-Unis

209

Titre	Beer
Agence	Alma
Campagne	Bad $#!T to Good $#!T
Annonceur	MillerCoors LLC
Marque	Miller Lite
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Boissons
Synopsis	Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due
Type de média	Digital
Longueur	90 seconds
Responsable de la création	Ari Weiss
Responsable de la création	Alvar Suñol
Directeur de la création	Jorge Murillo
Directeur de la création	Christian Liu
Directeur de création associé	Martin DeFerrari
Directeur de création associé	Vanessa Castaneda
Concepteur / rédacteur	Raquel Chisholm
Producteur	Rudy Leschhorn
Réalisateur	Pete Marquis
Directeur de création associé	Maia Swift
Directeur de création associé	Luis Nunez
Réalisateur	Yeyo Marquez
Producteur	Mimi Cossio