| Titre | Alpine's Coded Tweet |
| Agence | Havas Sports & Entertainment |
| Campagne | Alpine's Coded Tweet |
| Annonceur | Alpine |
| Marque | Alpine |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Secteur automobile |
| Synopsis | Athletes contract extension has been revealed tons of different times on twitter, it is no more entertaining for fans. The racing team Alpine wanted to make it more engaging for F1 legend, Fernando Alonso. The pilot published on his official account gibberish incomprehensible tweets. They were in fact coded. Whenever a celebrity write nonsense tweets, the internet starts to wonder what is happening…How his communication advisors let this happened ? Is it a hack ? Is the community manager drunk ?In order to decode the true content of the tweets fans had to decrypt them using « Alpine » as the key code, Fernando’s racing team. These tweets were teasing the pilot prolongation, and unlocking a video after they’ve been decoded. |
| Problème | Alpine is a french Formula 1 team |
| Type de média | Digital |
| PDG | Stéphane Guerry |
| Partner | Raphael Thierry |
| Responsable de la création | Fabrice Plazolles |
| Concepteur / rédacteur | Nil Nivière--Schouvaloff |
| Directeur artistique | Quentin Clausse |
| Social Media Manager | Claire Bouvet |
| Head of New Business | Thibaut Arthaud |
| Vice President (VP) | Valérie Planchez |
| Motion Designer | Tristan Lecuyer |
Plus de réalisations
VOIR TOUS#TheDonationMap
- MARQUE:
- UNITED24
- AGENCE:
- Havas Play
The Hidden Story
- MARQUE:
- Association L'Enfant Bleu
- AGENCE:
- Havas Play
The Alpine A290_β
- MARQUE:
- Alpine A290_β
- AGENCE:
- Havas Paris
Erase my child - Film
- MARQUE:
- Le Refuge
- AGENCE:
- Havas Play
Erase my child.com
- MARQUE:
- Le Refuge
- AGENCE:
- Havas Play
Ultra-popular video game - Cats
- MARQUE:
- SPA
- AGENCE:
- Havas Play
Ultra-popular video game - Brand content
- MARQUE:
- SPA
- AGENCE:
- Havas Play
Ultra-popular video game - Board Stray
- MARQUE:
- SPA
- AGENCE:
- Havas Play
Ultra-popular video game - Logo
- MARQUE:
- SPA
- AGENCE:
- Havas Play