| Titre | Unstainable Thobe (120s) |
| Brief | AN INNOVATIVE PIECE OF CLOTHING THAT SOLVES A CENTURIES-OLD PROBLEM
We partnered with a local tailor to create a new fabric that was sewn according to the traditional ways of the thobe.Together, we developed a nanotechnology coating that was applied directly to the yarn of the thread.The result is a fabric that is not only stain-proof and washable, but also breathable and light - ideal tor the local extremelv-high temberature. |
| Agence |
VML (Wunderman Thompson)
|
| Campagne |
Unstainable Thobe
|
| Annonceur |
Kraft Heinz
|
| Marque |
Heinz
|
| Date de première diffusion/publication |
2022 / 9
|
| Secteur d'activité | Alimentation
|
| Synopsis | The world’s first stain-proof thobe that invites Arabs to eat fearlessly.INSIGHTThe thobe is an iconic white garment in the Arabian Gulf region worn by Arab men for centuries. Keeping its pristine white color is a proud tradition passed on through generations.It's no surprise that eating while wearing a thobe can be scary, because a stain on ones tope is a stain on ones pride.Could Heinz, a global brand that encourages eating food carefree, take this opportunity to become locally relevant?IDEAAN INNOVATIVE PIECE OF CLOTHING THAT SOLVES A CENTURIES-OLD PROBLEMWe partnered with a local tailor to create a new fabric that was sewn according to the traditional ways of the thobe.Together, we developed a nanotechnology coating that was applied directly to the yarn of the thread.The result is a fabric that is not only stain-proof and washable, but also breathable and light - ideal tor the local extremelv-high temberature. |
| Type de média |
Etude de cas
|
| Global Chief Creative Officer |
Bas Korsten
|
| Global Chief Creative Officer |
Daniel Bonner
|
| Regional Chief Creative Officer |
Mena Suvari
|
| Regional Chief Creative Officer |
Chafic Haddad
|
| Directeur de la création |
Pablo Dachefsky
|
| Head of Strategy |
Mona Hassanie
|
| Directeur de création |
Tiago Bastos
|
| Directeur de création associé |
Marcelo Zylberberg
|
| Directeur artistique |
Jericho Dizon
|
| Concepteur / rédacteur |
Anant Kurup
|
| Monteur |
Avinash Kumar
|
| Producteur exécutif |
BigFoot
|
| Producteur exécutif |
Aly Seifelnasr
|
| Production du son |
Stella Violla
|
| Production du son |
BKP
|
| Business Director |
Irmak Aktas
|
| PDG |
Faysal-Abdul Malak
|
| Concepteur / rédacteur |
Adham Abdullah
|
| Motion design |
Aashim Kadayikkal
|
| Responsable de budget agence |
Natalie Michel
|
| Stratégie |
Ghida Stater
|