Plasticine family are pouring tea for each other but become inanimate when they hear a sound. A school teacher stops and looks at the group and suddenly takes the plasticine head off one of the characters. She looks satisfied with the 'find'. Cut to the teacher painting her walls the colour of the plasticine head.
Philosophie
People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it".
Problème
Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting.