| Titre | No More Excuses |
| Brief | There’s nothing worse than getting stood up by your buddies when you have plans to watch the game and kick back a few beers. Manchester United coach Jose Mourinho is here to ensure that it never happens again. For starters, his pep talk video strips would-be flakes of their lame excuses (no one cares if it’s raining, George!) and tagged Facebook users got personalized messages to encourage them to gather together for UEFA Champions League games. If that’s not enough, a Mourinho chatbot rewards fans with discount codes for Uber and Deliveroo.
Manchester United coach Jose Mourinho is here to ensure your friends never bail again on plans to watch a Champions League match and kick back with a few beers. His pep talk strips would-be flakes of their lame excuses while his personalized Facebook messages encourage tagged friends to gather together for the game. |
| Agence |
Publicis Italy
|
| Campagne |
#ChampionTheMatch
|
| Annonceur |
Heineken
|
| Marque |
Heineken
|
| Mise en ligne | Novembre 2017 |
| Secteur d'activité | Bières, cidres
|
| Synopsis | We needed fans to take notice, so we called on one of the greatest coaches of all time, Jose Mourinho. His arrogance and charm coupled with the fact that this time he would be watching UCL from his couch, made him the perfect motivator to ensure there were no more excuses for missing match nights with friends. We took over social media and joined conversations in messaging apps with targeted content that reacted to fans' context in real-time, from rain to Valentines day. Leveraging data we generated hundreds of videos, where Mourinho dismisses excuses from around the world. Yet he also provided a solution, encouraging fans to enjoy UCL match nights like winners, surrounded by friends with Heineken in hand. No matter where you are in the world, or your situation, Mourinho reminded you that there were no excuses for missing match night, always ending with the CTA to #championthematch |
| Type de média |
Digital
|
| Réalisateur |
Guy Ritchie
|
| Acteur / vedette |
José Mourinho
|
| Responsable de la publicité (annonceur) |
Gianluca Di Tondo
|
| Advertising Agency |
Publicis London
|
| Advertising Agency |
Publicis Poke
|
| Directeur de création |
Cristiana Boccassini
|
| Directeur de création |
Marco Venturelli
|
| Directeur de création |
Luca Cinquepalmi
|
| Directeur de création |
Milos Obradovic
|
| Directeur de création |
Vinicius Dalvi
|
| Concepteur / rédacteur |
Claudia Illan
|
| Concepteur / rédacteur |
Giovanna Favoroso
|
| Directeur artistique |
Hugo Wahledow
|
| Directeur artistique |
Alice Teruzzi
|
| Producteur, maison de production |
Adam Saward
|
| Producteur, maison de production |
Dave Morrison
|
| Producteur, maison de production |
Gareth Francis
|
| Producteur, maison de production |
Jani Gest
|
| Producteur, agence |
Silvia Cattaneo
|
| Worldwide Chief Creative Officer |
Bruno Bertelli
|
| Planneur stratégique |
James Moore
|
| Responsable de budget agence |
Eleni Charakleia
|
| Responsable de budget agence |
David Pagnoni
|
| Responsable de budget agence |
Fabiola Miccone
|
| Brand Director |
Gianluca Di Tondo
|
| Brand Director |
Anuraag Trikha
|
| Brand Manager |
Els Dijkhuizen
|