FIAT 500e - "Lightning Bolts 3"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brésil

3021

Marque: FIAT 500e
Pays: Brésil

Annonceur: Fiat Chrysler Automobiles

Titre	Lightning Bolts 3
Agence	Leo Burnett Tailor Made
Campagne	Lightning Bolts
Annonceur	Fiat Chrysler Automobiles
Marque	FIAT 500e
Date de première diffusion/publication	2022 / 5
Secteur d'activité	Petites voitures
Slogan	New Fiat 500 electric. A 320 km range in a car powered by pure electricity
Philosophie	We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
Type de média	Affichage
Responsable de la création	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Directeur de création	Bruno Godinho
Concepteur / rédacteur	Fabio Nagano
Directeur artistique	Felipe Massis
Illustration	Felipe Massis
Graphiste	Ricardo Sotelo
Graphiste	Rosilene Ribeiro
Graphiste	Sandro Figueiredo
Direction commerciale/Conseil client	Fabio Brito
Direction commerciale/Conseil client	Karol Alberti
Direction commerciale/Conseil client	Carolina Ladeira
Direction commerciale/Conseil client	Yuri Moraes
Planning Team	Tiago Lara
Planning Team	Rafaela Badaró
Planning Team	Murilo Fedele
Planning Team	Bruno Olivetti
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Leanro Bernardino
Press Relations	Mar Facciolla
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Barbara Lara
Client Media	Debora Dauanny
Client Planning Team	Adriana Girão
Client Planning Team	Marjorie Kockanny
Client Planning Team	Isabelle Cristine Alves Dos Santos