| Titre | A small step for humanity. A giant leap for SUVs |
| Agence | Leo Burnett Tailor Made |
| Campagne | A small step for humanity. A giant leap for SUVs |
| Annonceur | Fiat |
| Marque | Fiat Fastback |
| Date de première diffusion/publication | 2022 / 11 |
| Secteur d'activité | 4x4 |
| Synopsis | Racing down a highway and showcasing the power of the Turbo 270 engine of the Limited Edition Powered by Abarth version, the Fiat Fastback is faced with a major traffic jam, with more than 50 cars stopped on the road. At the wheel of Fiat's new model, the driver couldn't make any other decision but to jump over the traffic jam, using the inclined bed of a tow truck to soar through the air over the obstacle. As the Fiat Fastback flies through the air, several people in the traffic jam watch closely; they are in awe of the new car by Fiat, and have their eyes fixed on the captivating design of the SUV Coupe, which does a 360° turn before landing past the whole commotion and driving away, powered by the turbo flex engine and the six-speed automatic transmission. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la création | Marcelo Reis |
| Creative Vice President | Pedro Utzeri |
| Creative Vice President | Vinicius Stanzione |
| Directeur de création | Bruno Godinho |
| Concepteur / rédacteur | Fabio Nagano |
| Directeur artistique | Felipe Massis |
| Digital Creative Team | Fabio Nagano |
| Digital Creative Team | Felipe Massis |
| Content Director | Andreza Aguiar |
| Content | Tamires Soares |
| Content | Karla Lima |
| Content | Henrique Xavier |
| Content | Gabriel Ribas |
| Content | Vinicius Serafim |
| Content | Pablo Cruz |
| Content | Bárbara Jadeh |
| Chef de projet digital | Pedro Rais |
| Chef de projet digital | Katia Rosa |
| Chef de projet digital | Jonatas Vasconscelos |
| Integrated Production Director | Maria Fernanda Moura |
| RTV | Rita Costa |
| RTV | Patricia Cosmo |
| RTV | Luciana Kley |
| Acheteur d'art | Mauro Moura |
| Acheteur d'art | Cristiano Godoy |
| Acheteur d'art | Daniel Gonçalves |
| Responsable de budget agence | Karol Alberti |
| Responsable de budget agence | Sabrina Spinelli |
| Responsable de budget agence | Giovanna Rodrigues |
| Responsable de budget agence | Jessica Saravalli |
| Responsable de budget agence | Mateus Ferraz |
| Responsable de budget agence | Alberto Junior |
| Responsable de budget agence | João Centofanti |
| Directeur média | Heloisa Goldman |
| Directeur média | Patricia Naparstek |
| Directeur média | Paula Ricarte |
| Directeur média | Rodolfo Contiero |
| Directeur média | Laura Andrade |
| Directeur média | Guilherme Leão |
| Directeur média | Mateus Rikel |
| Planneur | Tiago Lara |
| Planneur | Rafaela Badaró |
| Planneur | Murilo Fedele |
| Planneur | Caio Costa |
| Planneur | Cinthia Pauli |
| Planneur | Bruno Olivetti |
| Planneur | Jaqueline Tampelli |
| Planneur | Doelio Bergamo |
| Press Relations | Jef Martins |
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