| Titre | Snake |
| Agence | AMV BBDO |
| Campagne | Tobacco Control - Department of Health |
| Annonceur | Department of Health |
| Marque | Department of Health |
| Mise en ligne | Août 2004 |
| Produit | Anti-Smoking Message |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Slogan | A nice name doesn't make something less deadly. |
| Résultat | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Plus d'info | www.giveupsmoking.co.uk |
| Planneur | Jane Dorsett |
| Planneur | Annabelle Watson |
| Planneur | Clare Hutchinson |
| Responsable de la publicité (annonceur) | Nick Adkin |
| Directeur de clientèle | Ann-Marie Kilpatrick |
| Planneur | Frank Reitgassl |
| Deputy Planning Director | Kate Waters |
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