Titre | Cleaned Out |
Agence | adam&eveDDB |
Campagne | Cleaned Out |
Annonceur | Hertz |
Marque | Hertz |
Date de première diffusion/publication | 2015 / 4 |
Secteur d'activité | Accessoires et services automobiles |
Slogan | You can take everything with Hertz Van Rental |
Synopsis | The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. |
Type de média | Télévision |
Longueur | |
Son | String and Tins |
Responsable de la création | Ben Priest |
Directeur de clientèle | Emma Abrahams |
Planneur | David Mortimer |
Directeur de la création | Richard Brim |
Directeur de la création | Ben Tollett |
Directeur de création | Matt Woolner |
Directeur de création | Steve Wioland |
Equipe créative | Frances Leach |
Equipe créative | Christopher Bowsher |
Producteur, agence | Richard Adkins |
Réalisateur | Guy Shelmerdine |
Directeur de la photo | Rob Hardy |
Monteur | Andy McGraw |
Montage | Stitch |
Post production | MPC |
Directeur de la production | Fiona Martin |
Producteur | Molly Pope |
Sound Designer | Andy Stewart |