| Titre | Mountain |
| Agence | TBWA\London |
| Campagne | Mountain |
| Annonceur | Sony Corporation of America |
| Marque | Sony PlayStation 2 |
| Mise en ligne | Novembre 2003 |
| Produit | Playstation 2 |
| Secteur d'activité | Consoles de jeux et jeux |
| Slogan | fun anyone? |
| Synopsis | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| Philosophie | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| Problème | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| Résultat | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| Type de média | Télévision |
| Longueur | |
| Marché | Europe, Royaume-Uni |
| Bande son | Get on Board Little Children |
| Maison de production | Gorgeous Enterprises |
| Montage | Final Cut |
| Sociéte de création sonore | Wave Studios |
| Cinématographie | Wave Studios |
| Producteur, agence | Kate Hitchings |
| Réalisateur | Frank Budgen |
| Maison de production | Zohar Cinema E Communicacao |
| Concepteur / rédacteur | Paula Marcantonio |
| Concepteur / rédacteur | Tony McTear |
| Directeur artistique | Tony McTear |
| Monteur | Rick Russell |
| Cinématographie | Marcello Durst |
| Sociéte de création sonore | Warren Hamilton |
| Directeur de création | Trevor Beatie |
| Directeur artistique | Paula Marcantonio |
| Responsable de budget agence | Peter Bracegirdle |
| Producteur | Paul Rothwell |
| Effets spéciaux | The Mill London |
| Son | Shirley Temple |
| Studio d'enregistrement | Soundtree Music |
| Flash Design | The Mill London |
| Animation | Jordi Bares |
| Telecine | Adam Scott |
| Décorateur | Tule Peak |
| Effets spéciaux | Liz Browne |
| Effets spéciaux | Jeff Robins |
| Effets spéciaux | Rich Betts |
| Effets spéciaux | Jordi Bares |
| Effets spéciaux | Ben Smith |
| Effets spéciaux | Adam Scott |
| Effets spéciaux | Barnsley |
| Chef éclairagiste | Marcello Durst |
| Chef éclairagiste | Frank Budgen |
| Maison de production | Soundtree Music |
| Musique | Peter Raeburn |
| Sociéte de création sonore | Peter Raeburn |