| Titre | Ving Takes Over ADT Social |
| Agence | Publicis Sapient |
| Campagne | Ving Takes Over ADT Social |
| Annonceur | ADT Security System |
| Marque | ADT |
| Date de première diffusion/publication | 2015 / 2 |
| Secteur d'activité | Services aux particuliers |
| Philosophie | The insight: after 140 years in business, ADT had plenty of legacy and not a lot of relevance for tech-savvy security buyers. What they needed was a new voice to appeal to a new audience. So we launched a social takeover of the ADT Facebook and Twitter accounts starring Ving Rhames as the new face (and brand embodiment) of ADT—illustrating their marriage of strength and smarts. His obvious strength was also matched with a surprising warmth that mirrors the duality of the brand itself. This new Ving lens became a common thread, speaking to the world of security and automation in a decidedly new way. Our new tone was strong. And so were our results. Facebook and Twitter engagement rose by 57% and 98%, respectively. And a 140 year-old brand now has a distinctly modern point of view on security and automation. |
| Type de média | Médias sociaux |
| Longueur | |
| Responsable de la création | Gaston Legorburu |
| North America Chief Creative Officer | Gary Koepke |
| Directeur de la création | Robert Kleman |
| Directeur de la création | Matthew Atkatz |
| Directeur de création | James Allen |
| Directeur de création | Andrew Goldstein |
| Directeur de création associé | Cesar Santos |
| Directeur de création associé | Brent Slone |
| Directeur de création associé | Matt Kelsen |
| Directeur artistique | Frank Gomez |
| Concepteur / rédacteur | Kylin Johnson |
| Junior Copywriter | Erik Fabregat |
| Junior Designer | Lara Israelson |
| Vice President (VP) | Matt Kujawa |
| Directeur de clientèle | Vanessa Martinez |
| Chef de groupe | Stephanie Altuve |
| Director, Marketing Strategy & Analysis | Greg Cordaro |
| Manager, Marketing Strategy & Analysis | Julie Mantis |
| Director, Social Studio | Stevie Dove |
| Social Engagement Lead | Andrew Choban |
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