| Titre | What people think I do. |
| Agence | ANR.BBDO Göteborg |
| Campagne | What people think I do. |
| Annonceur | Skandiamäklarna |
| Marque | Skandiamäklarna |
| Mise en ligne | Mars 2014 |
| Secteur d'activité | Immobilier |
| Synopsis | Real estate agents |
| Philosophie | The "What people think I do / What I really do" meme focuses on people's own perception of their profession and the prejudices that exist in society about the various professions. And there are a lot of prejudices about real estate agents in Sweden, due to the fact that Swedes have very low trust in them. One way to disprove the prejudices and misconceptions is to dare to touch the subject, and in this case, we did it with the help of internet phenomenons and self-distance. |
| Type de média | Presse & publications |
| Directeur de création | Andreas Lönn |
| Concepteur / rédacteur | Stephanie Moradi |
| Directeur artistique | Fredrik Broander |
| Photographe | B Smart |
| Chef de projet | Pontus Karlsson |
| Responsable de budget agence | Giustina Guariglia |
| Planner | Maria Sandberg |
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