| Titre | Hadia Time |
| Agence | Ogilvy UAE |
| Campagne | Hadia Time |
| Annonceur | Lenovo |
| Marque | Lenovo Middle East |
| Date de première diffusion/publication | 2016 / 6 |
| Secteur d'activité | Téléphones mobiles & tablettes |
| Synopsis | People were invited to download our mobile app, Hadia Time, and keep their phone locked for as long as possible between 7pm and 10pm each night which is family time during Ramadan. For each minute they kept their phone locked, Lenovo donated a minute of data to a migrant worker in the Middle East, so that they could call their families back home. This tackled two contrasting problems at the same time. On the one hand, migrant workers who don’t get to speak to their families enough are given the means to contact loved ones back home. On the other, people who are so glued to their screens that they ignore the family right in front of them have a good reason to put their device down. But they were not asked to sacrifice any of their own data, which made it a win-win situation. Hadia Time created a platform of goodwill, and value exchange between all involved and communicated Lenovo’s core values. |
| Type de média | Télévision |
| Longueur | |
| Plus d'info | https://play.google.com/store/apps/details?id=cz.adiktmobile.hadiatime&hl=en |
| Responsable de la création | Paul Shearer |
| Regional Creative Director | Will Rust |
| Directeur de création | Logan Allanson |
| Directeur de la création | Ramzi Moutran |
| Head of Art | Ben Griffiths |
| Directeur artistique | Rafael Valencia |
| Directeur artistique | Anas AlHakim |
| Concepteur / rédacteur | Prajakta More |
| Concepteur / rédacteur | Ahmed Elsherif |
| Concepteur / rédacteur | Jordache Fernandes |
| Digital Design | Muhammad Umair |
| Digital Design | Rhoderick Ballesteros |
| Directeur Général | Nabil Moutran |
| Directeur de clientèle | Fadia Al Dandachi |
| Chef de groupe | Mike Nawfal |
| Social Media Manager | Majd AbiAli |
| Social Media Manager | Mouna Ghadban |
| Producteur, agence | Amanda Newall |
| Trafic | Nicola Sutherland |
| Equipe créative | Nour Deeb |
| Creative Coordinator | Regine Manalo |
| Chief Technology Officer | Gabriel Zabusek |
| Developer | Marek Polacik |
| Backend Developer | Ales Valta |
| Testeur | Matej Valenta |
| Brand Communications Director | Virginie de Beco |
| Head of Digital | Dounia Baha |
| Marketing Manager | Tariq Naseer |
| Monteur | Souheil Zahreddine |
| Equipe créative | Juliana Paracencio |
| Equipe créative | Luiz Vicente Simões |
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