| Titre | Get in the Game |
| Agence | Wieden + Kennedy |
| Campagne | Get in the Game |
| Annonceur | Electronic Arts Inc. |
| Marque | EA Sports |
| Mise en ligne | Novembre 2007 |
| Produit | Family Play |
| Secteur d'activité | Consoles de jeux et jeux |
| Synopsis | Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates. |
| Problème | To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers. |
| Type de média | Télévision |
| Longueur | |
| Post production | Joint Editorial House |
| Directeur de création | Jose Cabaco |
| Directeur de création | Jed Alger |
| Concepteur / rédacteur | Joe Staples |
| Directeur artistique | Sean Donnell |
| Directeur de clientèle | Steve Barry |
| Chef de groupe | Victoria Krueger |
| Producteur, agence | Endy Hedman |
| Directeur de la création | Jelly Helm |
| Directeur de la création | Steve Luker |
| Directeur de la production audiovisuelle | Ben Grylewicz |
| Post-Production audio | Eleven |
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