| Titre | Brek Tack |
| Agence | Havas London |
| Campagne | Creatures - The Co-operative Group |
| Annonceur | The Co-operative Group |
| Marque | Co-Op |
| Mise en ligne | Août 2004 |
| Secteur d'activité | Grande distribution |
| Slogan | We Go Further So You Don't Have To |
| Philosophie | This paper disproves the theory that, in the retail sector, promotion-led campaigns are more effective in generating incremental revenue than brand-led campaigns. |
| Résultat | The Co-op Creatures campaign created genuine warmth for a brand which, against the grocery retail giants, had the disadvantages of unmodernised stores and few newsworthy messages. This translated directly into revenue: between its launch in July 2000 and the end of 2003, on a spend of just £16m, the campaign added £166m directly to the Co-ops turnover, and helped turn the Co-op into the UKs No.1 convenience retailer. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de création | Dave Stansfield |
| Directeur de création | Phil Wilce |
| Planneur | Alice Schaffer |
| Responsable de la publicité (annonceur) | Ged Carter |
| Board Planner | Alice Schaffer |
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