| Titre | Magnum 5 Senses Strawberry |
| Agence | McCann London |
| Campagne | Magnum 5 Senses - Unilever |
| Annonceur | Unilever |
| Marque | Magnum |
| Mise en ligne | Juillet 2006 |
| Secteur d'activité | Crèmes glacées |
| Synopsis | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
| Type de média | Poster |
| Marché | Belgique, France |
| Directeur de création | Milka Pogliani |
| Réalisateur | Bruno Aveillan |
| Directeur artistique | Mark Hurst |
| Maison de production | Quad Productions |
Plus de réalisations
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