Garnier & Maybelline - "Garnier Relationship Marketing Programme"

RAPP

RAPP London, Royaume-Uni

3853

Titre	Garnier Relationship Marketing Programme
Agence	RAPP
Campagne	Garnier Relationship Marketing Programme
Annonceur	L'Oréal
Marque	Garnier & Maybelline
Mise en ligne	Mars 2005
Produit	Various Garnier & Maybelline brands
Secteur d'activité	Produits de beauté, parfums
Problème	Our work with Garnier one of the largest health and beauty brands worldwide has proven that a relatively small-scale, yet carefully targeted, relationship marketing programme can make a large impression on even the most promiscuous consumer. Garnier has learnt that below the line activity can deliver cost-effective, measurable results that increase sales and ultimately customer loyalty.
Résultat	Who would have thought that insight-driven creative could over-achieve targets by 187% and create coupon redemption rates four times higher than those previously experienced by Garnier? For the consumer, direct communication from Garnier delivers benefits that are more than skin deep: incentives reward their loyalty, creativity delivers clear product features and standout and samples encourage product trial.
Type de média	Marketing direct
Marché	Royaume-Uni
Directeur de clientèle	Penny Shaw
Directeur de clientèle	Elizabeth Clarke
Concepteur / rédacteur	Susan Young
Managing Partner	Sarah Bryan
Group Communications Director	Robert Mayes
Responsable de la publicité (annonceur)	Louise Rayner