| Titre | Magnum Pleasure Hunt Across Amsterdam |
| Agence | Brindfors MullenLowe |
| Campagne | Magnum Pleasure Hunt Across Amsterdam |
| Annonceur | Unilever |
| Marque | Magnum |
| Date de première diffusion/publication | 2012 / 1 |
| Secteur d'activité | Crèmes glacées |
| Synopsis | With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity. |
| Problème | To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world. |
| Type de média | Etude de cas |
| Directeur de création | Patrik Westerdahl |
| Directeur de création | Petter Lublin |
| Concepteur / rédacteur | Henrik Haeger |
| Responsable de la publicité (annonceur) | Mick Van Ettinger |
| Responsable de la publicité (annonceur) | Sophie Galvani |
| Responsable de la publicité (annonceur) | Alper Eroglu |
| Responsable de la publicité (annonceur) | Camilla Scognamiglio |
| Concepteur multimédia | Ellinor Bjarnolf |
| Concepteur multimédia | Rasmus Sjöborg |
| Other | Oscar Erlandsson |
| Directeur de clientèle | Tina Jarlerud |
| Assistant commercial | Lisa Flacké |
| Assistant commercial | Sofia Jönsson |
| Responsable de budget agence | Jessica Nordlund |
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