| Titre | Magnum Pleasure Hunt 2 - Across the globe |
| Agence | Brindfors MullenLowe |
| Campagne | Magnum Pleasure |
| Annonceur | Unilever |
| Marque | Magnum |
| Mise en ligne | Novembre 2012 |
| Secteur d'activité | Crèmes glacées |
| Synopsis | The brief was launch the Magnum Infinity ice cream online, and to create a solution that would engage 'Pleasure Seekers' and make them share it. In 2011 we created a classic platform game for Magnum. This year we took one step further and made an interactive 3D experience. Using Bing street view you steer a heroine. She runs through New York, drives through Paris and surfs off Rio de Janerio. The goal is to collect chocolate bonbons (the main ingredient in Magnum Infinity), then share the score in social media and challenge your friends to beat it. |
| Type de média | Digital |
| Plus d'info | http://www.anonymousagency.net/showroom/magnum/pleasurehunt2/v2/ |
| Concepteur / rédacteur | Henrik Haeger |
| Directeur artistique | Patrik Westerdahl |
| Directeur artistique | Petter Lublin |
| Maison de production | B-Reel |
| Directeur de clientèle | Tina Jarlerud |
| Responsable de budget agence | Jessica Nordlund |
Plus de réalisations
VOIR TOUSMagnum Pleasure Hunt Across Amsterdam
- MARQUE:
- Magnum
- AGENCE:
- Brindfors MullenLowe
Magnum Pleasure Hunt
- MARQUE:
- Magnum
- AGENCE:
- Brindfors MullenLowe
Frost
- MARQUE:
- Vattenfall
- AGENCE:
- Brindfors MullenLowe
Rotate
- MARQUE:
- Telia Guiden
- AGENCE:
- Nord DDB STO
Ring
- MARQUE:
- Telia Guiden
- AGENCE:
- Nord DDB STO
SMS
- MARQUE:
- Telia Guiden
- AGENCE:
- Nord DDB STO
WAP
- MARQUE:
- Telia Guiden
- AGENCE:
- Nord DDB STO
Skater
- MARQUE:
- Gevalia
- AGENCE:
- Tank / Y&R
The Big Forest
- MARQUE:
- Europolitan
- AGENCE:
- Tank / Y&R