Born Healthy Foundation - "Baby Room"

J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam Amsterdam, Pays-Bas

7616

Marque: Born Healthy Foundation
Pays: Pays-Bas

Annonceur: Born Healthy Foundation

Titre	Baby Room
Agence	J. Walter Thompson Amsterdam
Campagne	Babyroom
Annonceur	Born Healthy Foundation
Marque	Born Healthy Foundation
Date de première diffusion/publication	2016
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	The birth of a baby is the happiest moment of your life. But not for everyone.Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects.Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the Born Healthy Foundation finances scientific research with the aim of ensuring that as many babies as possible in our country enjoy a healthy start in life.In order to increase awareness of this relatively new organisation and the problem it is dedicated to solving, J. Walter Thompson Amsterdam has been brought on board.By showing how close together a birth announcement and a funeral notice can be, this awareness campaign will make painfully clear how fine the line is between the greatest happiness and the greatest sorrow faced by young parents.
Type de média	Télévision
Longueur	30 seconds
Post/VFX	Ambassadors
Concepteur / rédacteur	Joost van Nistelrooij
Concepteur / rédacteur	Marcel Hartog
Directeur artistique	Oscar Flinterman
Directeur artistique	Mike van Diem
Directeur de la création	Marcel Hartog
Directeur des Stratégies	Geertjan Baltus
Business Director	Lisa Merelle
Concepteur	Charlene Thomas
Producteur	Lotte de Rooij
Maison de production	3FPS
Producteur	Hanneke Kramer
Réalisateur	Jamille van Wijngaarden
Directeur de la photo	Menno Westendorp
Monteur	Chiel Muller
Son	Studio Alfred Klaassen