Intuit - "A Giant Story"

phenomenon

phenomenon Los Angeles, Etats-Unis

53336

Marque: Intuit
Pays: Etats-Unis

Annonceur: Intuit Inc.

Titre	A Giant Story
Agence	phenomenon
Campagne	A Giant Story
Annonceur	Intuit Inc.
Marque	Intuit
Date de première diffusion/publication	2018 / 2
Secteur d'activité	Services aux entreprises
Synopsis	Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.” “A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views. In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials. A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.
Type de média	Film Web
Longueur	257 seconds
Chief Marketing Officer (CMO)	Lucas Watson
Marketing Director	Lauren Staford-Webb
Marketing Manager	Ed Brinkman
Marketing Manager	Jake Witman
Marketing Manager	Lina Reeth
Marketing Manager	David Jacobs
Agency	Phenomenon
PDG	Krishnan Menon
Président	Erica Hoholick
Responsable de la création	Chris Adams
Directeur de création	Brandon Sides
Directeur de création	Ted Kapusta
Associate Creative Director/Copywriter	Spencer Cook
Associate Creative Director/Copywriter	Scott Hanson
Directeur artistique	Shawn Coogan
Directeur artistique	Zachary Smith
Director of Integrated Production	Chris Kyriakos
Integrated Producer	Julie Rousseau
Integrated Producer	Karin Ostrander
Integrated Producer	Jenny Court
Integrated Producer	Anoosh Voltaire-Behi
Designer	Seth Stephan
Post production	Josh Abbott
Assistant Monteur	Evan Sartory
Producteur print	Laurie Bloom
Studio Manager	Celine Nahas
Business Affairs Manager	Nancy Espinal
Responsable de la stratégie	Jason De Turris
Group Planning Director	Michael Allen
Group Brand Director	Jenn Cook
Brand Director	Jamie Friedman
Brand Director	Amanda Tutora
ASSISTANT BRAND MANAGER	Amber Style
Maison de production	Passion Animation Studios
Réalisateur	AAO
Producteur exécutif	Debbie Crosscup
Responsable de la production	Mike Turoff
Producteur, maison de production	Adriana Piasek-Wanski
Directeur de la production	Steve Riley
Producteur délégué	Paige Sullivan
CG COORDINATOR	Joost Zoetebier
CG COORDINATOR	Suzanne Forward
CG COORDINATOR	Sade Tah
Head of CG	Jason Nicholas
Effets spéciaux	Dave Walker
CG Supervisor	Christian Mills
CG Supervisor	David Roman
Directeur de création	Christian Mills
ANIMATION SUPERVISORS	Catherine Elvidge
ANIMATION SUPERVISORS	Aldo Gagliardi
Compositing Lead	Andre Bittencourt
Montage	Daniel Budin
Maison de production	Good Ear Music Supervision
Artiste / Dessinateur	Freedom Fry
Sociéte de création sonore	Therapy Studios
Sociéte de création sonore	Eddie Kim
PICTURE FINISH	The Mission Studios
Audio Finishing	Lime Studios
Ingénieur du son	Rohan Young