| Titre | Grrr |
| Agence | Wieden+Kennedy |
| Campagne | Honda Power Of Dreams philosophy |
| Annonceur | Honda Motor Co., Ltd. |
| Marque | Honda |
| Mise en ligne | Octobre 2004 |
| Secteur d'activité | Voitures |
| Slogan | Hate Something, Change Something |
| Philosophie | Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy |
| Problème | When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly. |
| Résultat | Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Sociéte de création sonore | Wave Studios |
| Directeur de création | Kim Papworth |
| Directeur de création | Tony Davidson |
| Directeur artistique | Sean Thompson |
| Concepteur / rédacteur | Sean Thompson |
| Directeur artistique | Richard Russell |
| Concepteur / rédacteur | Richard Russell |
| Directeur artistique | Michael Russoff |
| Concepteur / rédacteur | Michael Russoff |
| Producteur, agence | Charlie Tinson |
| Réalisateur | Adam Foulkes |
| Réalisateur | Alan Smith |
| Maison de production | Nexus Studios |
| Sociéte de création sonore | Amber Music |
| Group Account Director | Jonathan Campbell |
| Responsable de budget agence | Matt Berry |
| Producteur, agence | Rob Steiner |
| Sociéte de création sonore | John Waddell |
| Sociéte de création sonore | Will Parnell |
| Sociéte de création sonore | Johnny Burn |
| Responsable de budget agence | Francesca Sellers |
| Monteur | Nexus Studios |
| Animation | Nexus Studios |
| Producteur | Chris O'Reilly |
| Producteur | Charlotte Bavasso |
| Producteur | Julie Parfitt |
| Infographiste | Reese Millidge |
| Infographiste | Ludovik Boden |
| Infographiste | Adam P |
| 3D Modelling / Texturing / Animation | Darren Price |
| 3D Modelling / Texturing / Animation | Steve Brown |
| 3D Modelling / Texturing / Animation | Mark Davies |
| 3D Modelling / Texturing / Animation | Luis Juan Palares |
| 3D Modelling / Texturing / Animation | Michael Greenwood |
| 3D Modelling / Texturing / Animation | Mike Swindall |
| 3D Modelling / Texturing / Animation | Daniel Shutt |
| 3D Modelling / Texturing / Animation | Laura Russel |
| 3D Modelling / Texturing / Animation | Saul Freed |
| 3D Modelling / Texturing / Animation | Sandra Guarda |
| Compositor | Reece Millidge |
| Compositor | Eddy Herringson |
| Compositor | Moshe Sayada |
| Monteur | Alan Smith |
| Monteur | Adam Foulkes |
| Compositeur de musique | Michael Russoff |
| Music Producer | Amber Music |
| Parolier | Sean Thompson |
| Parolier | Michael Russoff |
| Parolier | Richard Russell |
| Sociéte de création sonore | Johnnie Burn |
| Marketing Manager | Matthew Combe |
| Maison de production | Amber Music |
| Animation | Alan Smith |
| Animation | Adam Foulkes |
| Montage | Nexus Studios |
| Arrangeur | Amber Music |