| Titre | Abandoned Lives |
| Agence | MullenLowe MENA |
| Campagne | Abandoned Lives |
| Annonceur | 38smiles |
| Marque | 38smiles |
| Date de première diffusion/publication | 2016 / 2 |
| Secteur d'activité | Droits des animaux, adoption |
| Synopsis | 3,000 pets are abandoned every year in Dubai; unfortunately it’s not a visible problem that we see every day. 38smiles – a non-profit animal rescue group in Dubai, wanted to raise awareness of it. MullenLowe Mena found out that the number of pets abandoned is the same as abandoned cars, so to make this ‘invisible’ problem visible, the agency used motion sensor speakers in abandoned cars to create a disruptive moment to people in key locations to hit them with the message. The social experiment was filmed with hidden cameras and showcased online. |
| Type de média | Ambient |
| Longueur | |
| Marché | Emirats Arabes Unis |
| Directeur de la création | Mark Lewis |
| Directeur artistique | Felipe Menezes |
| Concepteur / rédacteur | Alberto Triana |
| Concepteur / rédacteur | Ross Hardiman |
| Chef de groupe création | Simon Reid |
| PDG | Mounir Harfouche |
| Maison de production | Joy Films Middle East |
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