A. Lange & Soehne - "Time Zone"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Allemagne

Awards

7734

Marque: A. Lange & Soehne
Pays: Allemagne

Annonceur: Lange Uhren GmbH

Titre	Time Zone
Agence	Scholz & Friends Berlin GmbH
Campagne	The Lange Timezone Event - Lange Uhren
Annonceur	Lange Uhren GmbH
Marque	A. Lange & Soehne
Mise en ligne	Juillet 2006
Secteur d'activité	Montres
Synopsis	SUMMARY A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to create a happening by introducing the new watch in locations across the world at exactly the same time. 36 events around the world were brought together by live satellite broadcast. The event exceeded all expectations, setting new standards in the luxury watch sector: There were 7,200 guests worldwide while 9,500 internet users watched the events via live stream. 324 print articles and 196 mentions on TV added up to an advertising value equivalent to 3.8 million. 822 pre-orders (the sales objective was 200) represented the highest number ever in Langes history.
Type de média	Presse & publications
Directeur de création	Matthias Spaetgens
Directeur de création	Jan Leube
Concepteur / rédacteur	Edgar Linscheid
Concepteur / rédacteur	Katharina Psczolla
Concepteur / rédacteur	Carl Naughton
Directeur artistique	Cathrin Ciuraj
Responsable de budget agence	Katrin Seegers
Responsable de budget agence	Cathleen Michaelis
Responsable de budget agence	Vanessa Schmoranzer
Directeur de la publicité	Annette Bamert
Directeur de la publicité	Jan Müller