| Titre | McCafé |
| Agence | Leo Burnett |
| Campagne | Painted beautiful imagery |
| Annonceur | McDonald's |
| Marque | McCafe |
| Date de première diffusion/publication | 2016 / 9 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads. |
| Philosophie | It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. |
| Type de média | Presse & publications |
| Directeur de création | Matt Lee |
| Directeur de création | Peter Heyes |
| Directeur artistique | Steve Robertson |
| Concepteur / rédacteur | Blake Waters |
| Directeur de clientèle | Sam Houlston |
| Producteur, agence | Emily Green |
| Producteur, agence | Sarah Iannou |
| Photographe | Jason Hindley |
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