| Titre | Convertible |
| Agence | McCann Zagreb |
| Campagne | Easier to Breathe - KRAS |
| Annonceur | KRAS |
| Marque | Bronhi |
| Mise en ligne | Décembre 2006 |
| Secteur d'activité | Confiserie de sucre et de chocolat |
| Slogan | Easier to Breathe |
| Problème | Bronhi is one of the most famous candies in Croatia. For last 20 years it has been positioned as candy that makes you breathe easily. Being an upgrade of the campaign made in the 80's and adresing a younger target (18-25 yo), the creative ideas ilustrate the consequences of a "superbreath" and its funny results. |
| Type de média | Presse & publications |
| Marché | Croatie |
| Directeur de création | Goran Bozic |
| Directeur artistique | Kresimir Grancaric |
| Concepteur / rédacteur | Igor Mladinovic |
| Directeur de création | Adrian Preda |
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