| Titre | Giving Type |
| Agence | Havas London |
| Campagne | Giving Type |
| Annonceur | NHS Blood and Transplant |
| Marque | NHS Blood and Transplant |
| Date de première diffusion/publication | 2023 / 6 |
| Secteur d'activité | Don de sang et d'organes |
| Synopsis | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
| Type de média | Digital |
| Longueur | |
| Marketing Manager | Louise Glover |
| Responsable de la création | Vicki Maguire |
| Directeur de la création | Dan Cole |
| Directeur de la création | Andy Garnett |
| Concepteur / rédacteur | Aly Marx-Blackwell |
| Concepteur / rédacteur | Frank Blackwell |
| Directeur artistique | Sasha Midgley |
| Responsable de la production | Katie Keith |
| Directeur des Stratégies | Deputy Head of Strategy |
| Stratégie | Drew Barclay |
| Photographie / Illustration | SMITH |
| Agence Média | MG OMD |
| Maison de production | Hunky Dory |
| Producteur exécutif | Nick Papworth |
| Post | Absolute |
| Production | Absolute |
| Producteur exécutif | Pete Winslett |
| Effets spéciaux | Joe Tang |
| Sound Engineer | Arge |
| Coloriste | Juliette Wileman |
| Audio Post | Absolute |
| Assistant Marketing Manager | Helen Duggan |
| Head of Marketing | Nadine Eaton |
| Marketing Manager | Marsha Crossland |
| Marketing Manager | Tom Aggett |
| Business Director | Natasha Thomas |
| Directeur de clientèle | Sophia Jenkins |
| Responsable de budget agence | Molly Kay |
| Head of Media | Louise Bonnar |
| Producteur | Jakub Pieta |
| Assistant Producer | Elvin Musiriza |
| Producteur créatif | Jakub Pieta |
| Producteur créatif | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Designer | Darta Losane |
| Design Director | Josh Toogood |
| Concept Designer | Morgan Shipley |
| Réalisateur | Otis Dominique |
| Directeur de la production | Lisa Lake |
| Directeur de la photo | Courtney Bennett |
| Monteur | Phoebe May |
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