| Titre | Asda Christmas Hero (2023) |
| Agence | Havas London |
| Campagne | Asda Christmas |
| Annonceur | Asda |
| Marque | Asda |
| Date de première diffusion/publication | 2023 / 11 |
| Secteur d'activité | Grande distribution |
| Synopsis | Following the release of its Christmas teaser on 1 November, Asda has today unveiled its charm-infused 2023 Christmas ad – in which multi-platinum selling global superstar Michael Bublé and his trademark charisma steal the show. Premiering today, 4 November, at 9.45pm on ITV in The Voice ad break, the new 90-second Christmas TV ad sees Bublé in his element as Asda’s inaugural Chief Quality Officer, tasked with ensuring the retailer delivers the very best quality for the nation this Christmas. It marks the first time the legendary Canadian famed for his Christmas hits has appeared in a Christmas ad. Created by Havas London and shot by Oscar-winning filmmaker Taika Waititi, the ad opens with Bublé sitting, full of cheer, feet up on his new desk, and his gold-plated Chief Quality Officer desk sign in full sight for all to see. |
| Type de média | Télévision |
| Longueur | |
| Agence créative | Havas London |
| Responsable de la création | Vicki Maguire |
| Directeur de la création | Dan Cole |
| Directeur des Stratégies | Lee Barber |
| Directeur des Stratégies | Jack Lewis-Barclay |
| Directeur des Stratégies | Natasja Barclay |
| Directeur associé | Dave Owen |
| Chef de groupe | Caitlin Toohey |
| Production lead | Olivia Riddle |
| Assistant Producer | Tony Kent |
| Social | One Green Bean |
| Directeur de création | Nick Hearne |
| Agence Média | Spark Foundry |
| Directeur associé | Kat Broomhead |
| Hero casting | Talent Republic |
| Founder | Gabriel Cubbage CEO AdBlock |
| Founder | Anne Batz |
| Directeur associé | Charlie Powell |
| Directeur Général | Emily Woods |
| Senior Account Executive | Ella Barker |
| Réalisateur | Taika Waititi |
| Producteur | Hannah Stone |
| Directeur de la photo | Mike Berlucchi |
| Monteur | Chan Hatcher |
| Monteur | Talia Pasqua |
| Senior Producer | Joanna Dawson |
| Producteur exécutif | Kayt Hall |
| Post | Dizzee Rascal |
| Production | Dizzee Rascal |
| Effets spéciaux | Kalle Lundberg |
| Directeur de création | Kalle Lundberg |
| Coloriste | James Bamford |
| Producteur exécutif | Colin Oaten |
| Responsable de la production | James Beck |
| Son | Creative Outpost |
| Sound Designer | Dave Robinson |
| Sound Designer | Tom Lane |
| Producteur exécutif | Caroline McNulty |
| Musique | We Are The Music Lab |
| PDG | James Fox |
| Creative Advisor | Gwen Carre |
| Creative Advisor | Robin McGloin |
| Designer | Sam Kallen |
| Designer | Miles Niblett |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Dan Karling |
| Executive Strategy Director | Britt Iversen |
| Executive Account Director | Sophia Jenkins |
| Directeur de clientèle | Kirsty Warren |
| Chief Films Office | Louise Bonnar |
| Senior Producer | Sarah Cowen |
| Producteur | Liberty Willison |
| Assistant Producer | Kezia Claydon |
| Head of Business Affairs | Simon Sole |
| Business Affairs Manager | Amanda Levett |
| Lead Business Affairs Manager | Marta Kisluk |
| Social Management | Nick Dodd |
| Directeur des Stratégies | Sean Weber |
| Creative Advisor | Gwen Carre |
| Executive Account Director | Olivia King |
| Creative Advisor | Kirsty McKinlay |
| Designer | Miles Niblett |
| Executive Creative Producer | Dan Karling |
| Business Director | Louise Davies |
| Directeur de clientèle | Kirsty Warren |
| Directeur de clientèle | Clare Miles |
| Assistant Producer | Kezia Claydon |
| Responsable de budget agence | Mark Barber |
| Head of Business Affairs | Simon Sole |
| Senior Account Executive | Moyo Fakorede |
| Business Affairs Manager | Amanda Levett |
| Réalisateur | Ruth Pickett |
| Social Management | Nick Dodd |
| Producteur | Camilla Cullen |
| Directeur des Stratégies | Sean Weber |
| Director / DOP | Dave Miller |
| Creative Advisor | Kirsty McKinlay |
| Montage | Cabin Edit |
| Business Director | Louise Davies |
| Monteur | Nina Sacharow |
| Producteur | Angie Broomfield |
| Directeur de clientèle | Clare Miles |
| Responsable de budget agence | Mark Barber |
| Audio Post | Caroline McNally-Smith |
| Senior Account Executive | Moyo Fakorede |
| Media Supervisor | Dave Goulding |
| Réalisateur | Ruth Pickett |
| Casting Director | Margareta Abena |
| Montage | Cabin Edit |
| Producteur | Angie Broomfield |
| Audio Post | Caroline McNally-Smith |
| Casting Director | Margareta Abena |
| Acteur / vedette | Michael Bublé |
| Maison de production | Hungry Man |
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