| Titre | #SponsoredByGatorade |
| Agence | DLV BBDO |
| Campagne | #SponsoredByGatorade |
| Annonceur | Stokely-Van Camp |
| Marque | Gatorade |
| Date de première diffusion/publication | 2015 / 10 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Synopsis | 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Philosophie | The more you sweat, the more you get sponsored to keep sweating. |
| Problème | PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Résultat | RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. |
| Type de média | Etude de cas |
| Longueur | |
| Plus d'info | https://www.sponsoredbygatorade.it/ |
| Directeur de la création | Federico Pepe |
| Directeur de la création | Stefania Siani |
| Directeur de création | Michele Picci |
| Directeur de création | Andrea Jaccarino |
| Directeur de création | Emanuele Viora |
| Concepteur / rédacteur | Dario Lo Nardo |
| Directeur artistique | Vittorio Perotti |
| Designer | Vittorio Perotti |
| Infographiste | Luca Torresan |
| Planneur stratégique | Corinna Bonfanti |
| Directeur de clientèle | Daria D'Angelo |
| Chef de groupe | Lucia Scaffardi |
| UX Designer | Vincenzo Radice |
| Web Developer | Filippo Sarzana |
| Chef de projet | Alessandro Peroncini |
| Chef de projet | Francesco Loprete |
| Chef de projet | Alessandro Musciolà |
| Producteur créatif | Melina Mignani |
| Responsable de la TV prod | Alessandro Pancotti |
| Monteur | Federico Maccagni |
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