FUEL TV - "Cobblestone Riders"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

Awards

6514

Marque: FUEL TV
Pays: Portugal

Annonceur: FUEL TV

Titre	Cobblestone Riders
Agence	FCB Lisbon
Campagne	Cobblestone Riders
Annonceur	FUEL TV
Marque	FUEL TV
Date de première diffusion/publication	2017 / 3
Secteur d'activité	Programmes et chaînes de TV et radio
Slogan	More than creating a brand promotion, we created a brand-new sport.
Synopsis	We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
Philosophie	Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
Problème	Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
Résultat	MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES
Type de média	Film Web
Longueur	120 seconds
Bande son	Fast Eddie Nelson - Baptize me in Wine
Directeur de création associé	edson athayde
Directeur de création	Luis Silva Dias
Concepteur / rédacteur	Viton Araùjo
Directeur artistique	Rodrigo Burdman
Directeur artistique	Eduardo Pastor
Designer	João Martins
Product Development	Ricardo Marques
Réalisateur	Mario Patrocinio
Réalisateur	Pedro Patrocinio
Sound Designer	Paulo Costa
Post production	Claudio Jordão