| Titre | Wimbledon Artwork Ackroyd & Harvey |
| Agence | J. Walter Thompson London |
| Campagne | Wimbledon Artwork Ackroyd & Harvey |
| Annonceur | HSBC |
| Marque | HSBC |
| Mise en ligne | Juillet 2008 |
| Produit | HSBCs partnership with the Wimbledon Championship |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | As part of HSBCs partnership with the 2008 Wimbledon Championships, JWT has commissioned leading British artists Ackroyd & Harvey to produce a unique artwork using the medium of grass. As grass is at the heart of the Wimbledon experience, this piece will capture the unique essence of the most famous lawn Tennis tournament in the world. The work Ackroyd & Harvey will produce is a fascinating combination of art and science, of past and present. By projecting a black and white negative image onto a patch of grass as it grows (in a dark room) they use natural photosensitive properties of the grass to reproduce photographs thus using grass as a living photographic medium. From a distance they look like any other monochrome photograph; up close they look like perfectly ordinary grass. Typical exposure time is just over a week, with the image projected for 12 hours a day. The pair have created grass installations all over the world, including at the Big Chill festival in the UK last Summer. Mark Norcutt, Art Director at JWT London said: Working with grass just seemed so right for Wimbledon. It gave us the opportunity to tell a story not just with the imagery but with the medium itself. The artwork will appear in Merton park, outside the Wimbledon grounds, where the fans queue (and even camp), on 27th June. |
| Problème | Leverage HSBCs partnership with the Wimbledon Championships in June 2008 |
| Type de média | Affichage |
| Marché | Royaume-Uni |
| Directeur de création | Axel Chaldecott |
| Directeur artistique | Mark Norcutt |
| Directeur artistique | Darren Keff |
| Concepteur / rédacteur | Laurence Quinn |
| Concepteur / rédacteur | Phillip Meyler |
| Acheteur d'art | Stuart Heyburn |
| Planneur | Richard Cottingham |
| Directeur de clientèle | Will Kirkpatrick |
| Responsable de budget agence | Tanya Hamilton-Smith |
| Chef de projet | Stuart Heyburn |
| Directeur de la publicité | Heather McCracken |
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