Holocaust Memorial Day Trust - "hallway"

St. Luke’s Communications

St. Luke’s Communications London, Royaume-Uni

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Cette création fait partie de la Collection Act Responsible

Marque: Holocaust Memorial Day Trust
Pays: Royaume-Uni

Annonceur: Holocaust Memorial Day Trust

Titre	hallway
Agence	St. Luke’s Communications
Campagne	Digital Vigil 6 million candles
Annonceur	Holocaust Memorial Day Trust
Marque	Holocaust Memorial Day Trust
Date de première diffusion/publication	2024 / 1
Secteur d'activité	Droits de l'homme
Synopsis	Iconic outdoor advertising sites across the UK were lit up to mark Holocaust Memorial Day on Saturday 27 January at 8pm in an initiative devised by creative agency St Luke’s for its client, the Holocaust Memorial Day Trust. The digital vigil event saw 400 OOH sites simultaneously showing thousands of candles being lit – with a nationwide total of 6 million candles appearing, representing the 6 million Jews murdered during the Holocaust. The lit candles are being displayed for a 10-minute vigil, which everyone is invited to join, either in person or online. The sites included Birmingham New Street, Liverpool Towers, Manchester Arndale, the Edinburgh Arch, major London train stations – and a complete takeover of London’s Piccadilly Lights. All the ad space has been donated by Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux UK. St Luke’s work for the Trust is also pro bono. The candle vigil forms part of the Holocaust Memorial Day Trust’s annual “Light the Darkness” national moment, which each year sees famous British buildings and landmarks lit up purple.
Type de média	Billboard digital
Directeur de la communication	Esther Selman
PDG	Olivia Marks-Woldman
Equipe créative	Darren Keff
Equipe créative	Phillip Meyler
Producteur créatif	Bally Mahay
Producteur créatif	Georgie Moran
Producteur créatif	Roy Hyndman
Designer	Jon Hubbard
Directeur de clientèle	Naomi Hollowday
Producteur	Chloe London
Maison de production	Soundtree Music
Compositeur de musique	Peter Raeburn