| Titre | Reclaim Intimacy |
| Agence |
Trigger AS
|
| Campagne |
Reclaim Intimacy
|
| Annonceur |
Karo Pharma
|
| Marque |
Asan
|
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Hygiène, soins & parapharmacie
|
| Synopsis | Norwegian kids watch porn for years before they have sex, learning little or nothing about intimacy. Meanwhile, at Norwegian schools the sexual education is still focusing on the technical details. We wanted to move Asan from selling intimate wash products to create a dialogue about intimacy. Our ultimate ambition was to include intimacy into the sex educations in Norway. IDEA: RECLAIM INTIMACY. We launched our own sex education showing real intimacy side by side with expectations from porn. We partnered up with Kuben High School and held a lecture and discussions with teens. Within one day we were banned by social media. So our PR-campaign began. Our now banned film was shown to millions of Norwegians in the largest national newspaper. The film got included in the sex education-program by several high schools, sexologists and doctors. |
| Problème | Asan is the biggest intimate wash brand in Norway, owned and marketed by Karo Pharma, listed on Nasdaq Stockholm Mid Cap. Karo Pharma's products are available in more than 60 countries and includes a range of over-the-counter products and prescription medicines, including intimate care, dermatology, footcare, pain, cough and cold, wellness and Rx pharma care. |
| Type de média |
Etude de cas
|
| Marketing Manager |
Cecilie Ramm
|
| Responsable de budget agence |
Tone Helene Angsund
|
| Directeur de création |
Magdalena Kamøy
|
| Equipe créative |
Olina Søyland Bru
|
| CONTENT MANAGER |
Sigrun Stenseth
|
| CONTENT MANAGER |
Sindre Prestby
|
| RP |
Ina Rosenberg Stavrum
|
| Producteur, agence |
Gunhild Sletten Gundersen
|
| Réalisateur |
Lars Tovik
|
| Maison de production |
Oslo Assembly
|
| Producteur, maison de production |
Jannecke Nordskog
|
| Directeur de la photo |
Johan-Fredrik Bødtker
|