Male Cancer Awareness Campaign - "Rhian Touches Herself"

J. Walter Thompson London

J. Walter Thompson London London, Royaume-Uni

45550

Titre	Rhian Touches Herself
Agence	J. Walter Thompson London
Campagne	Rhian Touches Herself
Annonceur	Male Cancer Awareness Campaign
Marque	Male Cancer Awareness Campaign
Date de première diffusion/publication	2011 / 9
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Type de média	Film Web
Monteur	Rankin
Maison de production	Rankin
Other	Rubber Republic
Musique	Soundlounge
Son	Sam Ashwell
Réalisateur	Rankin .
Directeur de clientèle	Adrian Ash
Producteur	Roy Swansborough
Concepteur / rédacteur	Miles Bingham
Directeur artistique	Kevin Masters
Directeur de création	Jason Berry
Directeur de la création	Russell Ramsey