Beagle Street Life Insurance - "Reborn"

The Corner

The Corner London, Royaume-Uni

10308

Marque: Beagle Street Life Insurance
Pays: Royaume-Uni

Annonceur: Beagle Street

Titre	Reborn
Agence	The Corner
Campagne	Reborn
Annonceur	Beagle Street
Marque	Beagle Street Life Insurance
Date de première diffusion/publication	2014 / 10
Secteur d'activité	Assurances, mutuelles
Philosophie	The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user.
Problème	Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive.
Type de média	Télévision
Longueur	30 seconds
Responsable de la publicité (annonceur)	Matthew Gledhill
Directeur de création	Tom Ewart
Concepteur / rédacteur	Robert Amstell
Directeur artistique	Matthew Lancod
Planneur	Neil Hourston
Planneur	Ollie Gilmore
Business Director	Fleur Andrews
Directeur de clientèle	Tenzin Pooch
Producteur, agence	Daisy Mellors
Agence Média	MEC
Maison de production	Colonel Blimp
Réalisateur	David Wilson
Producteur, maison de production	Sam Levene
Monteur	Max Windows
Monteur	Stitch
Post production	Fi Kilroe
Post production	Finish
Responsable de la publicité (annonceur)	Matthew Gledhill
Business Director	Fleur Andrews
Directeur de clientèle	Tenzin Pooch
Post-Production audio	Sam Ashwell
Post-Production audio	750MPH