Titre | The Moving Food Truck |
Agence | FCB Lisbon |
Campagne | The Moving Food Truck |
Annonceur | ADEXO |
Marque | ADEXO |
Date de première diffusion/publication | 2016 / 5 |
Secteur d'activité | Santé et produits pharmaceutiques |
Synopsis | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
Philosophie | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
Type de média | Film Web |
Longueur | |
Directeur de la création | edson athayde |
Directeur de la création | Luis Silva Dias |
Directeur artistique | Eduardo Tavares |
Concepteur / rédacteur | Victor Afonso |
Concepteur / rédacteur | Viton Araùjo |
Producteur | César Monteiro |
Réalisateur | Mário Patrocínio |
Maison de production | BRO cinema |