| Titre | Celebration |
| Agence | Y&R London |
| Campagne | Celebration |
| Annonceur | Warburton's |
| Marque | Warburtons |
| Date de première diffusion/publication | 2011 / 3 |
| Secteur d'activité | Biscuits, pain, biscottes |
| Slogan | We care because our name's on it. |
| Synopsis | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
| Philosophie | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
| Type de média | Télévision |
| Maison de production | Gorgeous Enterprises |
| Post-Production audio | Grand Central Recording Studios |
| Responsable de budget agence | Josh Harris |
| Planneur | Neasa Cunniffe |
| Planneur | Liz Wolstenholme |
| Planneur | Ben Kay |
| Directeur artistique | David Godfree |
| Concepteur / rédacteur | Mark Waldron |
| Directeur de création | Mark Roalfe |
| Responsable de la publicité (annonceur) | Jane Sutton |
| Responsable de la publicité (annonceur) | Kate Freeman |
| Responsable de la publicité (annonceur) | Richard Hayes |
| Business Director | Nick Fokes |
| Producteur, agence | Jody Allison |
| Réalisateur | Vince Squibb |
| Monteur | Paul Watts |
| Montage | The Quarry |
| Post production | The Mill London |
| Post production | Liz Brown |
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