Greenpeace - "Greenpeace turns iconic 'iamsterdam' monument into 'iamazonia'"

Duval Guillaume

Duval Guillaume Bruxelles, Belgique

Awards

15935

Cette création fait partie de la Collection Act Responsible

Marque: Greenpeace
Pays: Pays-Bas

Annonceur: Greenpeace

Titre	Greenpeace turns iconic 'iamsterdam' monument into 'iamazonia'
Agence	Duval Guillaume
Campagne	iamazonia
Annonceur	Greenpeace
Marque	Greenpeace
Date de première diffusion/publication	2019 / 7
Secteur d'activité	Conservation du patrimoine, parcs, faune
Slogan	It’s only when something is gone, that we realize how much we miss it.
Synopsis	It’s only when something is gone, that we realize how much we miss it. With this in mind, Greenpeace brought back one of Europe's most photographed tourist attractions - the giant 'I amsterdam' letters which previously stood in front of the Dutch capital’s world- famous Rijksmuseum - as 'I amazonia'. The 22m x 3 m high replica sign aims to draw attention to another landmark vital to our survival which is disappearing in front of our eyes: the Amazon rainforest.
Philosophie	When the original ‘I amsterdam’ letters were removed in December 2018 an outcry went through international media. The letters have been one of the most instagrammed, photographed, and recognized landmarks in Europe, familiar to millions of people worldwide. Duval Guillaume tapped into an idea that is as smart as it is simple: a stunt in which the iconic red and white 'I am' letters are put back in their original spot, with a strikingly modified spelling: 'I amazonia'.
Problème	Under the leadership of President Bolsonaro, the Brazilian government plans to open up the Amazon forest for exploitation. Unlike the ‘I amsterdam’-sign, the Amazon forest is an iconic place the world cannot afford to lose. Because if we lose the Amazon forest today, we will lose the fight against climate change forever.
Type de média	Ambient
Longueur	113 seconds
Agence créative	Duval Guillaume
Directeur de création	Koenraad Lefever
Equipe créative	Karel De Mulder
Equipe créative	Arnaud Bailly
Responsable de budget agence	Jessica Danese
Responsable de budget agence	Steven Boen
Responsable de budget agence	Axelle Gontier
Responsable de budget agence	Anaïs Lavie
Strategic Director	Jorian Vanvossel
PR manager	Noemie Mwanzuzi
RTV	Daan Feytongs
RTV	Saartje Gooris
Sound Engineer	Jeroen Goossens
Post production	Bart Callaerts
Event producer	Christ Lannoy
Production	Soulvizion
Réalisateur	Bram Rekers
Producteur, maison de production	Erik Van der Zwan
Monteur	Jesse Vulink
Son	Merijn Kramp
Photographe	Olivier Truyman