Bundesliga - "Transfer A Fan (197s)"

Duval Guillaume

Duval Guillaume Bruxelles, Belgique

20718

Marque: Bundesliga
Pays: Allemagne

Annonceur: Bundesliga

Titre	Transfer A Fan (197s)
Agence	Duval Guillaume
Campagne	Transfer a Fan
Annonceur	Bundesliga
Marque	Bundesliga
Date de première diffusion/publication	2018 / 1
Secteur d'activité	Equipes sportives, Evènements sportifs
Slogan	True fans are not for sale
Synopsis	Transfer a Fan True fans are not for sale. Or are they? The German Bundesliga is on its annual winter break. As football is on hold, fans from all over the world have to just wait and sit through the holiday season without their favourite sports. But although the actual playing is paused at this time of the year, the winter transfer window is open and players are for sale. Clubs are excited to make signings that will shape the second half of the season and are willing to offer a lot of money for star players to change colors. But more than players, football is shaped and made by its fans. They are the crucial element behind the teams. If a club has one wish, it’s loyal fans. In this online film, 3 die-hard fans are surprised by a new kind of transfer window. A mercato where it’s not about buying players but about buying actual fans instead. In this ‘loyalty test’ two fake football agents offer these loyal fans a transfer from their team to a rival club. Can money buy their loyalty? Would they betray their colors for a high price? Is €100K enough? €150K? €200K? Or even a car? Or are true fans simply not for sale? The outcome of this rather unconventional experiment proves that football is more than just a sport, it’s a way of life. The online film was created by the Belgian advertising agency Duval Guillaume and production company Adult. Erik Bulckens took his place in the director's chair and made an entertaining showpiece that leaves no true fan untouched. Only one question remains: what would you do? #showyourcolors
Philosophie	The Bundesliga is on winter break and football is on hold. At this time of the year the winter transfer window is open. Football players all over the world change clubs and go where the money goes. But what happens if two talent agents make die-hard Bundesliga fans an indecent proposal? We have put three of them to the Loyalty Test. Can money buy their loyalty? Is €200K? Or even a car? Or are true fans simply not for sale?
Type de média	Film Web
Longueur	197 seconds
Directeur de la création	Dries De Wilde
Directeur de la création	Koenraad Lefever
Equipe créative	Arnaud Bailly
Equipe créative	Karel De Mulder
Directeur Général	Jessica Danese
Responsable de budget agence	Dorien Van Antwerpen
Creative Strategy	Soukaina Reszgui
Producteur, agence	Marc Van Buggenhout
Maison de production	ADULT
Réalisateur	Erik Bulckens
Producteur exécutif	Tatiana Pierre
Producteur	Charles Kinoo
Producteur	Brechje Depourcq
Service Producer	Jochen Brood
Directeur de la photo	Pieter Van Alphen
Monteur	Simone Rau
Music & Sound Design	4Audio