Miller Lite - "Wonderful World "

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Etats-Unis

1899

Marque: Miller Lite
Pays: Etats-Unis

Annonceur: Miller Lite

Titre	Wonderful World
Agence	TBWA\Chiat\Day Los Angeles
Campagne	Wonderful World
Annonceur	Miller Lite
Marque	Miller Lite
Date de première diffusion/publication	2015 / 3
Secteur d'activité	Bières, cidres
Synopsis	TBWA\Chiat\Day LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.”
Philosophie	The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow, through the woods, down a road less traveled” says the voiceover, over footage of friends enjoying a Miller Lite while bowling and playing softball. “But it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow,” the spot concludes as the scene shifts to a backyard barbecue, “It’s wherever you are, whatever is true.” The spot’s positivity stands in contrast to rival Budweiser’s continuing trolling of hipsters (although there is a slight nod to hipster bashing via one guy’s “I Hate Kale” t-shirt). Rather than trying to take down the competition, Miller Lite instead presents itself as an integral part of the type of fun occasions anyone can relate to. While this is certainly nothing new for the category, the spot does manage to chart some new ground through its distinctive direction (the shot from the bowling ball’s perspective bleeding into a runner sliding into second base at a softball game comes to mind). And while some may find the narrative voice a tad on the cheesy side, it at least avoids making the brand seem bitter and hypocritical.
Type de média	Télévision
Longueur	60 seconds
VFX	A52
Chief Marketing Officer	Andy England
VP of Brand Marketing (Miller Family of Brands)	Gannon Jones
Senior Director (Miller Family of Brands)	Ryan Reis
Director (Miller Lite)	Greg Butler
Senior Marketing Manager (Miller Lite)	Jeanne-ette Boshoff
Marketing Manager (Miller Lite Multicultural)	Julia Watson
Responsable de la création	Stephen Butler
Directeur de la création	Fabio Costa
Directeur de création	Mark Peters
Directeur de création	Jason Karley
Directeur de création	Rick Utzinger
Directeur de création	Matthew Woodhams- Roberts
Directeur de création	David Horton
Senior Art Director	Dave Estrada
Senior Writer	Nick Ciffone
Responsable de la production	Brian O’Rourke
Producteur exécutif	Anh-Thu Le
Senior Producer	Stanton Hill
Business Lead	Jill Nykoliation
Group Account Director	Chris Hunter
Group Planning Director	Scott McMaster
Directeur de clientèle	Bryan Reugebrink
Chef de groupe	Tommy Cottam
Maison de production	Smuggler
Producteur exécutif	Lisa Tauscher
Réalisateur	Henry-Alex Rubin
Producteur délégué	Andrew Colon
Editorial	Rock Paper Scissors
Monteur	Damion Clayton
Assistant Monteur	Benjamin Cline
Producteur	Ana Orrach
Producer	Zach Wakefield
Flame Artist	Pat Murphy
Coloriste	Paul Yacono
Mix	Lime Studios
Producteur exécutif	Susie Boyajan
Mixer	Joel Waters
Assistant Mixer	Tom Paolontonio
Assistant Mixer	Kayla Mashburn
Musique	Beacon St.
Producteur exécutif	Adrea Lavazzoli
Compositeur de musique	Andrew Feltenstein