CEPSA - "Id Slippers"

Shackleton Group

Shackleton Group Madrid, Espagne

7396

Titre	Id Slippers
Agence	Shackleton Group
Campagne	ID Slippers
Annonceur	Cepsa
Marque	CEPSA
Date de première diffusion/publication	2010 / 11
Résultat	This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
Type de média	Presse & publications
Other	Alvaro Gonzalez
Responsable de budget agence	Cus Blesa
Responsable de budget agence	Cristina Garcia
Réalisateur	Lucía Angulo
Directeur de création	Alfonso Marian
Responsable client	Jonathan Killing
Other	Jordi Canela
Other	Santiago Bernabé
Other	Miguel García Sanguino
Other	Joaquín García Morato
Equipe créative	Teresa Guerrero
Equipe créative	Jaione Erviti
Equipe créative	Alfredo Ustara
Equipe créative	Raúl Lazcano
Equipe créative	Antonio Herrero
Other	Patricia Campuzano
Other	Rubén Jiménez
Digital Creative Team	Teresa Nunez
Digital Creative Team	José Luis Diez
Digital Creative Team	Javier Solo de Zaldívar