IKEA - "Réveillez votre living"

DDB Brussels

DDB Brussels Brussels, Belgique

6823

Marque: IKEA
Pays: Belgique

Annonceur: IKEA

Titre	Réveillez votre living
Agence	DDB Brussels
Campagne	Réveillez votre living
Annonceur	IKEA
Marque	IKEA
Date de première diffusion/publication	2018 / 5
Secteur d'activité	Électroménager, meubles et jardinage
Philosophie	With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Problème	The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else. IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Type de média	Télévision
Longueur	75 seconds
Bande son	It’s A Beautiful Day – Queen
Maison de production	CZAR
Directeur de création	Dieter De Ridder
Equipe créative	Antoinette Ribas
Equipe créative	Grégory Ginterdaele
Responsable de budget agence	Francis Lippens
Responsable de budget agence	Annelies Nyns
Responsable de budget agence	Maria-Laura Laubenthal
Stratégie	Dominique Poncin
Stratégie	Jorian Vanvossel
PR Coordinator	Kenn Van Lijsebeth
Producteur TV agence	Brigitte Verduyckt
Réalisateur	Joe Vanhoutteghem
Directeur de la photo	Grimm Vandekerckhove
Producteur	Lander Engels