CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, Etats-Unis
| Titre | Instyle Full Page |
| Agence | Partners & Partners |
| Campagne | Instyle Full Page |
| Annonceur | Tommy John Wear |
| Marque | Tommy John Underwear |
| Date de première diffusion/publication | 2013 / 5 |
| Secteur d'activité | Lingerie, sous-vêtements et pyjamas |
| Slogan | Real, Smart Underwear for Real, Smart Men |
| Synopsis | Young Discoverers Club were briefed with 6 days until final materials were due. We concepted, presented, cast, shot, retouched and put in layout a completely new spot with new tagline in that time. |
| Philosophie | The men's underwear category is bereft with ridiclous poses, lots os oil, and no concept. We wanted to lift the lid on that my pokng fun at pretty much all of the competitors, but with the understanding that women (our audience in InStyle magazine) still liked to look at attractive semi-naked men. |
| Problème | Break through the clutter with some intelligence and honesty. |
| Type de média | Presse magazine |
| Partenaire créatif | Sam Saunders |
| Concepteur / rédacteur | Reese Carpenter |
| Concepteur / rédacteur | Sam Saunders |
| Directeur artistique | Andrew Tider |
| Producteur, agence | Chantille Saunders |
| Producteur | Emeline Rodelas |
| Photographe | Gavin Rea |
| Retouche | Donna Mae Vering |
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