| Titre | Cars or Washing Machines |
| Agence | Y&R Lima |
| Campagne | Gran APAP 2011 |
| Annonceur | Gran APAP 2011 |
| Marque | Gran APAP 2011 |
| Date de première diffusion/publication | 2011 / 5 |
| Secteur d'activité | Événementiel, organisation de salons |
| Slogan (langue originale) | Chefs are still the best creative in Peru. Let’s do something |
| Problème | As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony. This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong. |
| Type de média | Télévision & Cinéma |
| Directeur de la création | Flavio Pantigoso |
| Head of Art | Christian Sánchez |
| Concepteur / rédacteur | Gino Bernabé |
| Concepteur / rédacteur | Daniel De León |
| Concepteur / rédacteur | Renato Martinez |
| Directeur artistique | Renzo Vásquez |
| Directeur artistique | Adrián Pacheco |
| Producteur, agence | Patricia de la Cuba |
| Assistant de production, agence | Malena Mellado |
| Maison de production | Abrakadabra |
| Réalisateur | Frank Perez-Garland |
| Réalisateur | Christian Buckley |
| Photographe | Fergan Chávez Ferrer |
| Producteur exécutif | Edith Nako |
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