Camilo Guanes
Executive Creative Director at Oniria\TBWA
Asunción, Paraguay
Campagne Pop Legends
Annonceur Mitoys
Marque Mitoys
Mise en ligneJuin 2019
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies.
Type de média Poster
Responsable de la création
Directeur de la création

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