Titre | The View Of The Brands |
Agence | J. Walter Thompson Brazil |
Campagne | The View Of The Brands |
Annonceur | JWT |
Marque | JWT |
Mise en ligne | Juillet 2011 |
Secteur d'activité | Communication Corporate / Institutionnelle |
Philosophie | Communicate all clients of the agency and the agency itself in a single action. |
Résultat | The result was the exhibition "The View of the Brands". Our clients were no longer simply products, but rather became an option for art and entertainment in São Paulo. We got 1.35 million reais of spontaneous media for our clients and for the agency. The exhibition "Olhar das Marcas" became part of all cultural guides in São Paulo and was covered by open TV, cable TV, magazines, blogs and websites. |
Type de média | Packaging, Marque & Design |
Responsable de la création | Mario D’Andrea |
Directeur de création | Roberto Fernandez |
Directeur artistique | Filipe Cuvero |
Concepteur / rédacteur | Christian Fontana |
Chef de groupe | Luciana Rodrigues |
Chef de groupe | Priscila Arakelian |
Maison de production | Digital 21 |