Swedish Tourist Association - "The Swedish Number (132s)"

Ingo

Ingo Stockholm, Suède

Awards

23212

Marque: Swedish Tourist Association
Pays: Suède

Annonceur: The Swedish Tourist Council

Titre	The Swedish Number (132s)
Brief	Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agence	Ingo
Campagne	The Swedish Number
Annonceur	The Swedish Tourist Council
Marque	Swedish Tourist Association
Mise en ligne	Juin 2016
Secteur d'activité	Destinations (Pays & Lieux)
Synopsis	SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App.
Type de média	Marketing Direct
Longueur	133 seconds
Directeur de la création	Björn Ståhl
Directeur de clientèle	Joachim Ewert
Concepteur / rédacteur	Magnus Ivansson
Directeur artistique	Gustav Westman
Planneur	Julia Blomquist
Chef de groupe	Ashley Pultz
Directeur de clientèle	Seagren Doran
Responsable de la publicité (annonceur)	Magnus Ling
Responsable de la publicité (annonceur)	Jenny Engström
Responsable de la publicité (annonceur)	Johanna Murray