DFS - "Great Brits"

krow Communications

krow Communications London, Royaume-Uni

9689

Marque: DFS
Pays: Royaume-Uni

Annonceur: DFS

Titre	Great Brits
Agence	krow Communications
Campagne	Great Brits
Annonceur	DFS
Marque	DFS
Date de première diffusion/publication	2016 / 8
Secteur d'activité	Électroménager, meubles et jardinage
Synopsis	the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.
Philosophie	Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.
Type de média	Télévision
Longueur	30 seconds
Montage	Big Buoy
Sociéte de création sonore	Jungle Studios
Musique	Finger Music
Maison de production	Outsider
Post production	The Mill London
Directeur de la création	Nick Hastings
Directeur de création	Darryl George
Directeur de création	Jon Mitchell
Planneur	Aileen Ross
Business Director	Blake Armstrong
Directeur de clientèle	Felicity Pelly
Chef de groupe	Camilla Renny-Smith
Responsable de la TV prod	Emma Rookledge
Producteur, agence	Davina Hickson
Réalisateur	Pedro Romhanyi
Producteur, maison de production	Gareth Francis
Directeur de la photo	Tat Radcliffe
Directeur de la photo	Ray Coates
Monteur	Sam Bould
Post production	Richard Hawkins
Coloriste	James Bamford
Sound Designer	Owen Griffiths
Producteur, agence	Kate Bailey